The Brand Identity of the Kiruna Forever Exhibition

Delightful to share about the work of Magdalena Czarnecki, she is a talented graphic designer, art & creative director based in Stockholm, Sweden. We are sharing the collaborative project she worked on for the Kiruna Forever exhibit. For those who are curious about what is 'Kiruna', in her words; 'Kiruna Forever examines the ongoing relocation of Kiruna featuring over 100 works by architects, urban planners, and artists who have transformed the community and addressed the challenges facing the region from the first industrial settlements, today, and into the future. Putting the relocation of Kiruna into a historical and geographical context, the exhibition reflects on the big questions that such a complex project raises.' We took the liberty to share the entire project on abdz., it's a long scroll but enjoy this fantastic project that is a mixture of graphic design, photography, architecture, interior design, and more. Would be an honor to go through all these incredible works.

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The fluorescent yellow color was inspired by the safety vests and workwear used by the people working in the mine. It is also the color used when roping off the city with safety tape while moving it. The exhibition signage and area texts were screen printed on moving blankets to further represent the movement.