SCALE AI Branding and Visual Identity

Plasticbionic ., Etienne Murphy and Simon Chénier-Gauvreau shared a branding and visual identity project for SCALE AI which the objective is to accelerate the application of artificial intelligence for supply chains. The designers created the scale. Both logo and graphic device, it helps them highlight the values, connect different ideas, and create original and malleable grids for various touchpoints. Above all, the scale illustrates SCALE AI vision to develop a thriving AI ecosystem, scaling businesses along the way.

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  • Creative Director — Simon Chénier-Gauvreau
  • Artistic Director — Etienne Murphy
  • Illustrations — Plasticbionic
  • Creative Director, motion — Olivier Valiquette
  • Motion Designer — David Leclerc, Pamela Jaton
  • Copywriter — Thierry Faucher
  • Account Services — Annie Dufresne
  • Agency — Sid Lee

For more information make sure to check out Plasticbionic ., Etienne Murphy and Simon Chénier-Gauvreau on Behance.

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