Alphabet Design Agency created the brand and visual identity for Extrajet, a new airline which is focused specifically on the European business traveller sector. Extrajet will offer twice daily, direct, full service flights from Leeds to Copenhagen and Antwerp. The airline is unique in offering a solely Business Class service and experience which is encapsulated by the tagline ‘more than an airline’.
The wordmark has a contemporary, round form which aims to feel modern and friendly, while still maintaining a corporate and reassuring edge. It was important for these qualities to be conveyed across the brand. Small angular cuts in the ‘x’ and ’t’ letterforms reference the shapes and form of the flagship Extrajet aircraft, the Embraer 135 jet.
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