Riot LOL Worlds 2022 visual, motion & branding system by Tendril

Tendril collaborated with Riot Games to create a visual identity, motion branding system and toolkit for or Riot Worlds 2022, a global championships event for League o􏰁 Legends. The challenge was to create a design system that could scale with each stage of the competition and allowed us to have many combinations of team colors, logos, and assets while remaining consistent, beautiful, visually distinct and recognizable as Worlds 2022.

3D Brand Design Branding Identity CGI design Events motion design toolkit typography   visual identity


  • Client: Riot Games
  • Creative Director: David Jung, Vince Than
  • Creative Director: Alexandre Torres, Nidia Dias, Tom Crate
  • Executive Producer: Ramona Gornik-Lee
  • Producer: Niko HookEmily McCallen
  • Coordinator: Andrea Chan
  • Director: Adam Brandon
  • Art Director: Bruno Canales
  • CG Sup: Alexandre Veaux
  • Designer: Rafa Cezar, Leonardo Bortolussi, Pedro Cruz,Yeseong Kim, Runbo Chen
  • FX: Bruno Canales, Benjamin Luthold, William Sharkey, Aiden Riekenbrauck, Yeseong Kim
  • 3D Animation: Benjamin Luthold, William Sharkey
  • 2D Animation: Hernan Lindenbaum
  • Lighting + Rendering: Alexandre Veaux
  • Compositing + Grading: Corey Larson
  • Finishing: Corey Larson
  • Toolkitting: Zack Lovatt
  • Pitch 2D + Designer: Andrew Footit

For the full case study check out Tendril’s Behance post. For more information make sure to visit Tendril on:

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