Abacus, Switzerland's leading software development company, is embarking on a new chapter in its journey by collaborating with Hup.Studio to revamp its visual identity. This bold move aims to create an engaging and dynamic visual experience for Abacus' social media platforms, showcasing their innovative spirit and commitment to excellence. In this blog post, we'll explore the creative process behind this captivating 3D and motion design project.
Hup.Studio's pitch revolves around the use of spheres in motion on geometric paths. These spheres signify the flow of information and data, essential elements in the world of software development. The design features straight, curved, and angular lines along which the spheres move and interact, forming mesmerizing patterns that capture the viewer's attention. These interactions create seamless looped videos, offering an immersive and continuous visual journey that speaks to Abacus' innovative approach to software development.
Hup.Studio's focus on using minimal sets to display the harmony of the composition aligns perfectly with Abacus' reputation for creating streamlined, efficient software solutions. The simplicity of the design allows the viewer to appreciate the elegance of the composition, emphasizing the interconnectedness of the elements within the visual identity. This minimalist approach ensures that the message is conveyed in a singular and straightforward manner, reflecting the core values of Abacus as a software development company.
By adopting this new visual identity, Abacus aims to create a lasting impression on their social media platforms. The dynamic and engaging nature of the design is bound to attract attention, drawing in new clients and reinforcing the company's reputation as a premier software development firm in Switzerland. The seamless loops and intriguing patterns invite viewers to explore and engage with Abacus' content, fostering a sense of connection and trust.
The collaboration between Abacus and Hup.Studio signifies a groundbreaking approach to visual identity in the software development industry. The captivating design, featuring spheres in motion on geometric paths, demonstrates the synergy between these two creative powerhouses. The minimalist aesthetic and engaging visual experience are sure to leave a lasting impression on Abacus' social media audience, reaffirming their position as Switzerland's premier software development company.
Our focus is on using minimal sets to showcase the harmony of the composition in a singular and straightforward way.
Video
Abacus - Pathways from Hup.Studio on Vimeo.
3D and motion design stills
For more information make sure to check out Hup.Studio website or follow them on Behance.
