Lina Forsgren, a talented designer hailing from Sweden, has showcased her exceptional skills in a multi-faceted design project for Grazer—a revolutionary dating and friend-finding app catering specifically to vegans. From the creation of a new branding, visual identity and brand book to the UI design of the app and website, as well as launch campaign materials, Forsgren's work brings together a seamless fusion of creativity and conscious connection.
Creating a Vegan-Centric Visual Identity
Forsgren's first feat was crafting a new visual identity and brand book for Grazer. With an emphasis on veganism, the identity exudes a sense of compassion and consciousness. Vibrant and fresh, the design elements seamlessly blend organic shapes with a modern aesthetic. The color palette, dominated by nature-inspired hues, reflects the app's commitment to fostering connections among like-minded individuals who are passionate about veganism.
The success of Grazer lies in its user experience, and Forsgren masterfully translated the brand's essence into intuitive UI designs for the app and website. The user interface maintains a clean and uncluttered look, allowing users to effortlessly navigate and connect with others who share their vegan lifestyle. Forsgren's attention to detail ensures that every aspect of the design serves a purpose, providing an enjoyable and meaningful experience for Grazer's users.
To promote the app and capture the attention of the target audience, Forsgren created captivating launch campaign posters and a press kit. The posters, adorned with eye-catching visuals, convey the essence of Grazer—bringing people together in a conscious and compassionate manner. The press kit showcases Forsgren's talent for combining typography and imagery to create a cohesive and impactful narrative, highlighting the app's unique features and benefits.
Forsgren's design work for Grazer goes beyond aesthetics; it creates a space for the vegan community to connect and forge meaningful relationships. By centering the visual identity, app design, and campaign materials around veganism, she establishes a shared language that resonates with the target audience, fostering a sense of belonging and unity.
Lina Forsgren's design project for Grazer showcases her talent and commitment to creating a visual identity that resonates with a specific community. From the vegan-centric visual identity and brand book to the intuitive UI design for the app and website, her work seamlessly blends creativity and functionality. The launch campaign materials serve as a powerful invitation for like-minded individuals to connect and build relationships within the vegan community. Forsgren's exceptional design skills have undoubtedly contributed to the success of Grazer, creating a platform that truly connects the consciously like-minded.
Branding and visual identity
- Art Director & Graphic Designer: Lina Forsgren
- Graphic Design Assistants: Julia Jax & Lisa Åsberg
- Photography (content): Navarri Aydemir
- Fonts: Logo featuring Marguerite Grotesk by Charlotte Rhode
- Brand fonts are Recoleta Alt by Latinotype & Linear Sans by Gradient