Established in 2015 by Ryan Turry, Headwaters Painting has made a name for itself as a provider of quality painting services in the Minneapolis area. Over the years, the company has seen steady growth, becoming an integral part of the local community. However, with expansion came new challenges. Founders Ryan and Danie Turry realized the need to rejuvenate their brand to keep pace with their changing customer base and expanding service areas. Their objective was to create a distinct branding and visual identity in a highly competitive marketplace of painting contractors, carving out a unique niche that would resonate with their clientele.
In pursuit of this goal, they brought on board Finn & Gray, a boutique creative agency known for its innovative approaches. The agency was charged with the mission of breathing new life into Headwaters Painting's visual identity. This encompassed all aspects of the brand, from the logo and color scheme to the style of photography used. The website was also given a thorough overhaul, resulting in a modern, user-friendly interface that reflects the high standards of Headwaters Painting. The refreshed visual identity is a testament to the company's commitment to staying at the forefront of their industry, continually adapting to meet the needs and tastes of their ever-evolving audience.
Branding and visual identity
In a close-knit collaboration with Finn & Gray, Headwaters Painting aimed to devise an amplified, contemporary website experience that genuinely embodies the company's services while attracting their progressive audience. The new logo and brand emblem were created using bold, neat strokes, and a hint of vintage allure to illustrate meticulousness and attention to detail. The choice of vibrant colors was intended to stir feelings of creativity and dynamism. The updated visual identity brought into play a wider color spectrum, indicative of growth, insight, and heightened visual versatility.
"We're thrilled to have worked hand in hand with Headwaters Painting on this vibrant rebranding venture," commented Amanda Nagy, the co-founder of Finn & Gray. "Our objective was to build a unique, energetic, and contemporary brand persona that would augment Headwaters Painting's stature in the local Twin Cities market and strike a chord with their desired audience. We are exceedingly proud of the final output and the compelling challenge it posed."
Additionally, Finn & Gray devised an enthralling marketing campaign to exhibit Headwaters Painting's prowess and vast portfolio. This included arresting imagery and riveting videos that underscored the team's fervor for transforming environments through their unmatched painting services.
In their alliance with Finn & Gray, Headwaters Painting underwent a significant branding metamorphosis, positioning themselves as an engaging yet proficient enterprise. The result is a visually entrancing and compelling brand that strikes a chord with homeowners not just in Minneapolis and St. Paul, but also further afield.
"We now feel more unified and authentic to our business identity than ever," stated Danie Turry, co-owner of Headwaters Painting. "Partnering with Finn & Gray and availing their comprehensive Trifecta package was something we didn't realize we required. Every facet of our brand is deliberate and distinct."
In conjunction with their rebranding festivity, Headwaters Painting launched a charity campaign, pledging to paint the exterior of a disadvantaged family's home. Community members are invited to propose worthy recipients via a Google Form.
The refreshed brand identity of Headwaters Painting will be uniformly implemented across all platforms and interaction points, reinforcing the company's stature as a premier painting contractor in the Twin Cities marketplace.
For more information make sure to check out finnandgray.com