In a digital age saturated with stimuli, where brands jostle for the spotlight, Rocketpanda Studio has seamlessly crafted a motion design symphony for the eyes and ears with their "Massive × Visible" project for Visible – the new kid under Verizon's umbrella.
The premise was straightforward: Visible wanted to vibe with the younger demographics. Enter MassiveMusic. They curated the brand's sonic essence, strumming the chords that resonate with today's youth. Rocketpanda Studio then married this auditory delight with their design prowess, breathing life into it with vibrant colors and motion graphics. The offspring of this union? An explosive visual-musical journey.
Design, like a great story, has its ebbs and flows. Here, Rocketpanda painted a narrative of moods and backgrounds derived from Visible's brand identity, which in itself is a harmonious blend of user-friendliness with a touch of sass. A white ball – the unassuming protagonist – took the audience by the hand, dancing through geometries pulsating to the beat.
The nuances of animation took this narrative further. The studio delved deep into the brand's UI, cherry-picking elements that would pirouette with grace, all while creating a tantalizing visual spectacle. And oh, the colors! Contrasting black with electric blue, the palette was nothing short of visual candy. Then there were moments of crescendo – radial explosions that married drama with design, creating moments that would make the audience's heart skip a beat.
But what is a composition without its maestros? Kudos to the masterminds at Rocketpanda Studio. The direction, the illustrations, the animations – every stroke, every frame was a testament to their commitment to design excellence.
In conclusion, "Massive ×" isn't just a project. It's an experience, a visual ballad that does more than just appeal to the eyes. It speaks, it sings, and most importantly, it resonates. Hats off, Rocketpanda. You've indeed rocketed beyond the ordinary.
Motion design stills
- Direction: Rocketpanda
- Creative Director: Riccardo Albertini, Filippo Martinelli
- Illustration: Marco Goran Romano, Federica Amico
- Animation: Andrea Nobis, Lorenzo Florissi, Filippo Martinelli, Riccardo Albertini, Annamaria Gentili, Elena sinigaglia