Explore how Laken's branding marries luxury with nature, crafting a visual identity for a premier real estate haven in Gramado, Brazil.
Crafting an Oasis of Tranquility — Nestled in the lush serenity of Gramado, Brazil, the Laken development redefines the essence of upscale living. Faced with the challenge of distinguishing Laken in a competitive luxury market, INDUSTRIA BRANDING crafted an identity that echoes both the elegance and natural allure of this exceptional locale.
"Luxury living harmonized with nature, the branding strategy for Laken unites sophistication with the tranquil essence of its surroundings, giving life to a brand that resonates with its elite clientele.”
An Emblem of Serenity
The solution to Laken’s branding challenge was as clear as the waters surrounding it—a logo that encapsulates the serenity of the environment. The flying duck silhouette is more than a symbol; it's a narrative of freedom and grace. Accompanied by a bespoke logotype and a color palette mirroring the calm of Laken's setting, the identity system speaks to the heart of the luxury-seeking homeowner.
Embracing nature's palette, the chosen hues convey the tranquility of Laken’s environment, cementing its status as a sanctuary of peaceful living.
The branding endeavors brought Laken into the limelight as a coveted destination for those who seek refinement and serenity. The newly established identity garnered attention, setting Laken apart as not just a residence but as a retreat that promises an intimate connection with nature’s grandeur.
The result? A brand that stands proudly as a beacon of luxury, grounded in the values and visions of its patrons. Laken's success story is a testament to the power of a brand when it’s skillfully aligned with its market's aspirations.
Where branding meets aspiration, the Laken story is a celebration of branding done right—a visual symphony where every element, from the logo to the color scheme, plays its part in attracting a clientele that yearns for exclusivity infused with the tranquility of nature. Laken now enters the market not just with properties, but with a promise—a haven where luxury is cradled in the lap of nature.
Branding and visual identity artifacts
For more information make sure to check out byindustria.com
