Discover how Ashfall Studio crafted a captivating branding and visual identity for Pebble, a California-based electric travel trailer startup.
Ashfall Studio has recently partnered with Pebble, a California-based startup founded by pioneers from Apple, Tesla, and Zoox, to develop a captivating branding and visual identity for their innovative electric travel trailer. This collaboration involved a six-month journey, culminating in a digital ecosystem that includes a website, an app, and product visualizations.
Pebble's vision is to create a more sustainable future where home can be anywhere. Their all-electric travel trailer allows people to seamlessly live, work, and explore from any location. Ashfall Studio's challenge was to create a branding and visual identity that would accurately reflect this vision.
The team at Ashfall Studio aimed to craft a website that mirrors the visionary essence of Pebble Flow. The result is a cross-platform immersive experience, enriched with advanced interactivity and powerful 3D visuals. The website features interactive elements that showcase the product and its cutting-edge technology, including an immersive fly-through that takes users on a journey through the vehicle's interior.
The art direction for Pebble's branding is founded on simple, yet bold principles. It utilizes powerful typography and 3D visuals in combination with the brand's soft and futuristic aspects. The main approach involves using beautiful 3D visuals layered with bold headlines, creating a harmonious system.
The color palette chosen by Ashfall Studio reflects the essence of Pebble. It's soft and nature-inspired, yet it retains a characteristic boldness. The palette draws inspiration from California's diverse landscapes: the sandy hues of the Mojave Desert, the verdant greens of the state parks, and the vibrant oranges of Antelope Valley's poppy fields.
To enable users to discover how Pebble Flow can be used both off-grid and on-grid, Ashfall Studio designed an interactive slider. This feature allows users to explore the best features of both worlds, showcasing the versatility of the electric travel trailer.
The branding and visual identity artifacts designed by Ashfall Studio include a range of elements, such as the logo, typography, and color palette. These elements work together to create a cohesive and captivating brand identity that accurately reflects Pebble's vision.
Ashfall Studio's work on Pebble's branding and visual identity is a testament to their ability to create captivating and effective design solutions. The team's dedication to mirroring Pebble's vision has resulted in a digital ecosystem that is both informative and visually stunning. This project serves as an inspiration for other designers looking to create branding and visual identities that are both innovative and reflective of the brand's core values.
Branding and visual identity artifacts
