Cuerda Viva’s Bold Visual Identity by Pixelarte

02/03 — 2025

by abduzeedo

Pixelarte redefines branding and visual identity for Cuerda Viva, crafting a dynamic design that balances adventure and professionalism.

Standing out in the adventure tourism industry requires more than just thrilling activities—it demands a visual identity that resonates with the right audience. Cuerda Viva, a company specializing in high-adrenaline sports like bungee jumping and canyoning, partnered with Pixelarte to overhaul its branding and visual identity. The goal? To create a design system that reflects both the excitement and professionalism of the brand.

A Visual Language for Adventure

Pixelarte approached the rebrand by prioritizing flexibility and consistency. The new logo is adaptable across platforms, ensuring a seamless experience from web to social media. Recognizing that digital presence is key in attracting adventure-seekers, the design system emphasizes strong UI/UX elements, making it easier for potential clients to engage with the brand.

Every aspect of the identity reinforces Cuerda Viva’s positioning as a leader in adventure tourism. The use of vibrant colors, bold typography, and structured layouts creates a sense of motion and energy—essential qualities for a brand built on adrenaline-fueled experiences.

Balancing Excitement with Trust

Extreme sports carry inherent risks, making trust and professionalism critical in branding. Pixelarte crafted a design that conveys both excitement and safety. The visual identity exudes confidence, helping the company establish credibility in a market where not all competitors invest in high-quality communication.

By incorporating a strong brand system, the redesign ensures that Cuerda Viva appeals to both thrill-seekers and cautious first-timers. The result is a brand that not only captures attention but also builds lasting trust.

The Power of a Cohesive Identity

This project highlights the importance of branding and visual identity in competitive industries. Pixelarte’s approach combines aesthetics with function, ensuring that Cuerda Viva’s branding remains impactful across all touchpoints. The refresh solidifies the company’s presence in the adventure tourism space, proving that great design is a powerful tool for differentiation.

Learn more about the project at Pixelarte.