by abduzeedo
Explore Cocada do Bem's branding and packaging design, a Brazilian delight with a charitable mission. Learn about its visual identity.
Cocada do Bem, a Brazilian brand from Goiana, offers homemade coconut sweets with a unique mission. The brand allocates a portion of its profits to charities and NGOs. The sweets are made by hand, ensuring quality, and use 100% sustainable ingredients. The brand's visual identity, developed by Valinor Studio and Paulo Ricardo, reflects its origins and values.
The design is inspired by the history of coconut sweets in Bahia, Brazil. These sweets have roots in the traditions of enslaved women, who prepared them during dance nights. The brand's identity conveys joy and a sense of connection. This is seen in the rounded shapes and organic elements, which are designed to be easily hand-drawn.
Cocada do Bem's branding looks to the past, drawing inspiration from a strong historical background, while also focusing on the future with care and prosperity. The brand aims to extract lessons from a painful past. It acknowledges the suffering while highlighting the moments of happiness and celebration. This philosophy extends to the brand's mission of providing "sweet relief" to those in need through charitable donations, made possible by the sales of its coconut sweets.
The packaging design uses vibrant colors and a clean layout. The design effectively communicates the brand's message. The packaging is both attractive and informative, showcasing the product while also telling the brand's story. The designers have used a visual language that is both modern and rooted in tradition.
The project includes a range of branding and packaging design elements. These elements work together to create a cohesive and memorable brand identity. The design effectively communicates the brand's values, including its commitment to quality, sustainability, and social responsibility. The branding and packaging not only attract consumers but also convey the brand's deeper purpose.
The brand's visual identity, including its logo, packaging, and overall design, successfully captures the essence of Brazilian culture and the spirit of giving back. The design is both aesthetically pleasing and meaningful, reflecting the brand's commitment to quality, tradition, and social impact. The use of color, typography, and imagery creates a brand that is both recognizable and engaging.
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