by abduzeedo
Discover Un Posto's distinctive branding by Velvele Studio. Blending Italian tradition and Turkish warmth for a memorable focaccia experience.
Velvele Studio, based in Milan, helped Un Posto create its unique look. They blended Italian memories with Turkish hospitality. Un Posto is a shop in İzmir that makes Italian focaccia bread special.
Velvele Studio is known for its simple yet strong designs. They work with many different businesses. Their designs always mix classic styles with modern touches.
Making the Brand
Un Posto's design mixes old Italian styles with a fresh, clear look. The design has four main parts:
- Product Names: Italian names tell the story of the food.
- Real Slogans: Slogans like "Ricetta Originale" (Original Recipe) and "Buona Per Tradizione" (Good by Tradition) make it feel real. You can see these on the shop.
- Simple Graphics: Red and pink stripes are used a little bit. You can see them on the shop's awning, food wraps, and inside the store.
- Old-Style Letters: The letters used in the design look like old Italian signs.
The Look in Detail
Un Posto's brand is clear everywhere. The main logo is on the shop, food wrappers, and staff clothes. It looks clean and classic. The red and white stripes remind you of Italy. They are on focaccia wraps and shop awnings, making everything look connected.
The staff uniforms also show the brand. Caps say "Il dolce far niente" (the sweetness of doing nothing) and "Un Posto." Aprons and t-shirts have the Un Posto logo. They also have slogans like "Focaccia Italiana" and the "Original Recipe" stamps. Even the food wraps and coffee sleeves have the special red and white stripes and logo.
Un Posto's shop space feels welcoming. It perfectly shows the brand's goal: "a new neighborhood spot with an old soul." The menu also fits the look, with items like "ITALIAN FOCACCIA" and meat and cheese boards.
Un Posto's brand doesn't just look good; it feels good too. It successfully creates a connection with customers.
Explore more of Velvele Studio's projects at https://velvele.studio/work/un-posto
