by abduzeedo
A look at the DigitalM8 visual identity, a branding project that captures full-spectrum service and a one-stop-shop approach.
Less-mondays Studio, with designer Ionut Vlad, has created an engaging visual identity for DigitalM8, a digital agency that offers a complete 360° solution for clients. The agency's core idea is to provide a single, one-stop creative and tech partner, eliminating the need for clients to manage multiple teams. This visual identity needed to capture that comprehensive service while also feeling professional and approachable.
The design process began with defining the brand's core values: trust, clarity, innovation, and a collaborative spirit. The visual direction was then crafted around the concept of a "mate"—a dependable and knowledgeable partner who supports the client throughout their entire journey. This guiding principle led to a logo that balances a tech-forward feel with a friendly tone. After exploring options like abstract monograms and pixel-inspired forms, the team settled on a clean, geometric wordmark paired with an icon that represents connection and integration.
The color palette was designed to stand out in the crowded digital landscape, using bold hues with enough restraint to be suitable for professional contexts. Typography was another key consideration, combining a functional, modern grotesk for structure with a more expressive secondary typeface to inject personality into the brand.
A significant challenge was designing a system that would be consistent across a wide range of touchpoints, from websites and social media to decks and printed collateral. The final system needed to be both consistent and flexible enough to adapt to different formats and tones.
The final identity system is a comprehensive suite that includes the logo, color palette, type hierarchy, and layout system. The project applications are shown across both digital and print materials, demonstrating a cohesive and well-thought-out design. Ultimately, the visual identity reflects what the DigitalM8 agency represents: clear communication, smart design, and full-circle digital support. The images below provide a detailed look at the final deliverables, from the logo suite to the various digital and print applications. It's a fantastic example of how a brand's core values can be translated into a compelling and functional visual language.
Credits
- Less-mondays Studio - Ionut Vlad https://www.behance.net/gallery/232079287/Digital-m8-Visual-Identity