Impro Studio built coffee branding for Kokkōpi around a caffeinated rooster, tilted letterforms, and loud primary colors that absolutely refuse to blend.

There is a design philosophy buried inside the name Kokkōpi. It pulls from kokekokkō — the Japanese rooster's crow — and mixes it with kopi, the Indonesian word for coffee. The result is a brand name that already sounds like it has too much energy. Impro Studio, a Jakarta-based creative team, ran with that energy and built an entire coffee branding system around it.

The project was published in August 2025 and became one of Behance's most-appreciated branding features of that season, collecting over 7,500 appreciations. The team behind it included a creative director, art director, graphic designer, illustrator, 3D specialist, motion designer, and project manager — seven people building one loud coffee brand. That scale shows in the work.

Coffee Branding That Wears Its Personality Loud

The logotype is the first thing that signals intent. Each letterform in "Kokkōpi" sits at a slightly different angle, as though the letters themselves have had too many espressos. It is not careless. It is deliberate — a coffee branding decision that communicates personality before the brand says a single word. The tilt is consistent enough to feel systematic, loose enough to feel alive.

The rooster mascot follows the same logic. Illustrator Adrian Baihaqi drew a character that is rough where it could be clean, energetic where it could be still. The linework carries a deliberate irregularity — not the kind that comes from lack of skill, but the kind that comes from knowing exactly when to pull back. The mascot reads as a caffeine-powered anomaly, which is exactly the brief the team describes in their project notes.

Color plays the third major role in this coffee branding identity. The palette runs on bold reds, deep blacks, and warm yellows — loud primaries with high contrast and no apologies. There are no muted tones, no soft gradients to soften the brand's edges. The packaging mockups — cups, bags, and branded materials — show how the palette holds its charge even at small sizes and across different materials.

How the System Holds Together

What makes this coffee branding work as a system is the internal consistency across its most different elements. The tilted type, the rough mascot, the loud palette — these three things could easily clash if they were pulling in different directions. They do not. They share an energy level. They were each designed to feel like they came from the same place: a brand that is small, caffeinated, and not interested in being refined.

The Kokkōpi identity was created by Impro Studio for the brand itself, which positions as a coffee label built for people who want their mornings loud. The branding reflects that brief without overexplaining it. Ganang Cakra served as creative director, Luthfi Muhammad Latif as art director, with the full team — including motion and 3D work — rounding out an identity that moves as well as it sits still. The full project is on Behance at Impro Studio's profile.