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Zig — Case Study by RG/A
branding
In Singapore, over 3 million people a day travel via taxis, buses and trains – and many of these links are owned by transport behemoth ComfortDelGro (CDG). In short, CDG is synonymous with getting around the city. However by 2019, market share was being eroded due to strong competition from new-economy tech platforms like Grab and Gojek.