I love to see a little bit of what happens behind the scenes of a branding project. The outcome usually is simple but a lot of people, especially the non-designers might not have any idea of the amount of work that it takes to come up with a good and powerful brand system.
Erva design, Hugo Barbosa, and Ricardo Barros shared concept design project focusing on branding and graphic design. OUSA represents the connection between years of experience in the manufacture of comfort pieces and the timeless trend of contemporary design. The name “Ousa” came along with the concept, showcasing frontality and simplicity as main characteristics. Through this process the team of designers came to the conclusion that the brand would have to communicate boldly, and that is why we chose the name Ousa (Bold in Portuguese). The designers developed the 3D Renders in order to simulate a product photography and inserted the products in 3 dimensional environments. The 3D images lead to a better understanding of how they behave in a realistic scenario.
We were asked to create a brand in which the product is the protagonist and speaks for itself. In order to make the products stand out, we designed a simple font for the logo in monochromatic tones. All of this was reflected in every branding element developed as well as in the online store.