Plant Atelier is an e-commerce design for indoor plants. Clean layouts, natural greens, and a cozy digital storefront by Moscow designer Ayna Kravetskaya

The interface relies on a restrained palette of natural greens against warm white backgrounds. Product cards use generous padding and thin stroke borders rather than heavy shadows or gradients. Navigation sits in a compact top bar with minimal iconography — a leaf outline, a cart icon, a search field. The visual language stays consistent across every screen in Plant Atelier, from the homepage hero to the checkout flow. Button states use a slightly deeper green on hover, creating a subtle feedback loop without introducing new color stops.

Plant Atelier e-commerce design

What stands out about Plant Atelier is how the spacing does compositional work. Grid-aligned product rows, consistent vertical rhythm, and a checkout flow that avoids visual noise. The product listing page uses a two-column grid on desktop with full-width cards on mobile. Each card features a plant photograph with a soft drop shadow, a plant name in a medium-weight sans-serif, and a price anchored to the bottom right. The designer uses Midjourney for supporting imagery and After Effects for subtle motion cues, all built inside Figma and polished in Photoshop.

Ayna Kravetskaya is a Moscow-based designer. This project aligns with her focus on clarity and naturalness in digital interfaces. The kind of restraint that makes Plant Atelier feel more like a curated gallery than a catalogue. E-commerce design often chases conversion through urgency — countdown timers, red sale badges, pop-up modals. Plant Atelier takes the opposite approach. The design trusts the product photography and the typography to carry the experience. That trust is the interesting part. The result is a storefront that feels calm rather than promotional, a small but telling choice in an industry that rarely slows down.