Asawin Tejasakulsin is a Creative Group Head at Ogilvy & Mather and we are sharing a couple of the Lego campaigns he shared on
We are following the sublime work from Leta Sobierajskii who is an artist based in Brooklyn, NY, USA. For the launch of the LEGO x Adidas Originals Superstar Set, she was approached to create a remix of this iconic design. First of all, what an honor to think about working on such an iconic design that was originally created in the 1960s. And also just take a look at the final result, it's incredible! I just love the 90s twist to Leta's design and the integration of the original laces just completes everything even more.
- More on Leta Sobierajskii on : wadeandleta.com