Rebranding of Coffee Roastery Roasting Brew

LVMD TEAM worked on the rebranding of a coffee roastery called Roasting Brew. Specialty coffee is a complex product, an unexplored universe. Many coffee lovers have no clue on how to approach the “alternative” coffee: how to choose it, how to make it, what the difference between the Columbian and the Ethiopian coffee is. Altitude, climate, processing, taste descriptors, sweetness, acidity, density… the barista in coffee houses often cannot keep up the conversation and make exactly what you want.

Roasting Bryou are the specialty coffee roasting professionals. The brand’s team consists of professional baristas, skilled coffee chefs, Q-graders, taste judges at the roasting championships, and the Brewers Cup. They never stop searching, experimenting, discovering new tastes and sharing them.

Roasting Bryou’s mission is to make specialty coffee affordable and comprehended for those who wish to experience it. To make this product easy for them to work with at a coffee shop, brew it at home or outdoors.

Good enough is the enemy of the best. To learn to distinguish the best coffee from simply good, you need to dig deep into the coffee theme, learn and try a lot. True coffee lovers can be compared with divers or astronauts, with those who choose completely non-mainstream hobbies or products.

It is a pack of coffee that is the specialty universe. We plunge into the unknown to find new tastes, knowledge, impressions, emotions. The lantern beam throws light on what was hidden from us not so long ago. We are becoming the carriers of the new knowledge and are ready to share it.

Coffee packaging is becoming an instruction and a guide to the specialty coffee universe. Black for espresso and white for filter coffee. The infographics on the stickers and the bottom of the packs will tell you everything you need for the proper coffee making and help track the origin of the beans and their journey to the pack you purchased.

True coffee lovers can be compared with divers or astronauts,

Branding and Visual Identity

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For more information and to check out the end result visit https://rb.coffee/

Written by

Abduzeedo

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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