Nov 09, 2018
I was surfing on Behance for an inspiration related to fonts for ABDZ. I stumbled across the work of Simon Stratford who is a designer based in London, UK. He published a project for Reebok #BeMoreHuman Typeface fully hand-drawed. It's just a beautiful and yet powerful campaign featuring popular celebrities like Gal Gadot (Wonder Woman, Danai Gurira (from Black Panther) and more. I would totally advise you to check out the videos as well, it's great to see Simon's work animated and represented by strong women.
Reebok #BeMoreHuman—Working with Venables Bell + Partners I created a hand-drawn typeface that could be adapted by other designers to form distinctive lettering work for their new Reebok #BeMoreHuman campaign. I only created the typeface with many alternatives Venables Bell + Partners created the photography, layouts, lettering and other adaptations.