Inside the REESE’S x OREO® collab: A visual deep dive into shared branding, fan-first design, and the sweet spot where iconic identities come together.

This collab isn’t a haphazard mashup—it’s a lesson in consumer‑driven design. Hershey brands clearly leaned into fan obsession, visual identity, and clear, shared branding. Let’s unpack the approach

The packaging doesn’t prioritize one logo over the other. REESE’S orange meets OREO® blue/black head‑on in striking contrast. The result: both brands shine together, not by diluting the other. Product art visually stacks familiar cues—the ridged peanut-butter cup silhouette, white crème ripple, and crumb-speckled surface—so the design feels like a natural hybrid, not an add‑on  .
 

“You asked. We crushed it.” This rallying tagline isn’t lip service—it signals a brand built around fan momentum. Hershey-owned REESE’S openly credits social media creations as the spark—and the packaging echoes that storytelling intent. From presale events on August 18 to full rollout in September 2025, the timed launch reinforces that co‑creation energy and simply listening to what people want.

Packaging uses the dual name “REESE’S OREO® Cup”—crystal-clear, consumer-friendly, balanced branding. The collaboration will be offered across the portfolio including King Size, Standard, and Miniature Cups making this launch accessible to all types of snackers and fans, ensuring visual consistency across sizes.

The OREO® REESE'S Cookies will be available for presale starting on August 18, but fans can sign up for early access at OREO.com/UnwrapTheCollab starting July 30. The OREO® REESE'S Cookies will be available nationwide starting September 2025, while supplies last, and will return to shelves as part of the OREO brand's portfolio in January 2026.

"When we heard the incredible demand for a REESE'S and OREO® mashup, we knew we had to make magic happen. This isn't just another product launch — it's two legendary brands coming together to create something absolutely unprecedented that'll blow minds and taste buds everywhere." - Dan Mohnshine, Vice President, U.S. Confection Marketing, The Hershey Company
 

Branding Artifacts

Illustration and photography layer three key signifiers: rich milk chocolate, creamy white crème peanut butter, and speckled OREO crumbs—talk about educated design cues.