The project spearheaded by Jack Janiczak is centered around the development of an all-encompassing branding and packaging design for Diesel Car Oil. The target demographic consists of automobile owners and enthusiasts who prioritize top-tier lubricants for their diesel-fueled vehicles. The intent behind this endeavor is to craft a striking and visually compelling visual identity that underscores the product's trustworthiness, operational excellence, and commitment to superior engine preservation.
This undertaking encapsulates the creation of a visual identity and packaging design for Diesel Car Oil. The chief deliverables incorporated into this assignment include:
Packaging Design: The aim here is to concoct an appealing yet practical packaging solution that boosts product visibility on shelves, transmits critical product data effectively, and reinforces the branding. Factors like the shape of the bottle, design of the label, hierarchy of information, and material choice are taken into account to guarantee an upscale and eco-friendly packaging solution.
Brand Guidelines: The project is set to formulate an exhaustive set of branding guidelines that illustrate the correct application of the logo, color palette, typography, and other visual elements across diverse marketing collateral. These guidelines are instrumental in ensuring uniformity in brand depiction, thus helping to maintain a robust visual identity across various touchpoints.
Branding and visual identity