Markiewicz.studio shared a branding project for AUF Studio, an architectural studio with over 30 years of experience in creating safe and functional spaces for conscious clients. With their focus on context, details, stability, and emotions, AUF Studio has established a reputation for delivering comprehensive projects, single-family homes, small office buildings, small architecture, and product design.
The AUF brand name is an abbreviation for Architecture, Urbanism, and Form, which is reflected in their minimalist and elegant branding. The AUF symbol, composed of the letters "A", "U", and "F" incorporated into basic shapes like a square and a circle, represents the relationship between space, order, and project context.
AUF Studio's visual language is based on simple and reduced elements, including typography, a limited color palette, minimalist icons, and a simple symbol. The arrangement and relationships of these elements in the system provide a unique and dynamic look. The symbol "floats" across the grid in various compositions, creating engaging and surprising variations.
One of the unique features of AUF Studio's branding is the smooth transition from 2D to 3D, allowing them to communicate the key moment in design when the project becomes a reality. The visual language reflects the brand owners' spatial thinking, form play, and vision, and pays tribute to modernism and the Bauhaus ideas that laid the foundation for contemporary architecture.
At AUF Studio, the focus is on delivering safe and functional spaces, and their branding reflects that ethos. The minimalist and elegant branding communicates the brand's mission while providing a unique and dynamic look that is both engaging and surprising. Whether it's a comprehensive project, a single-family home, or a small office building, AUF Studio has the expertise and experience to create safe and functional spaces that meet their clients' needs.
- Design & Concept: Michał Markiewicz
- Motion: Edyta Mucha
- Photos: ©AUF Studio, Unsplash: Raygar He