by abduzeedo
Explore Shoreride's branding and visual identity, a design focused on water, adventure, and simple solutions.
Shoreride, a product designed to help people transport paddleboards and kayaks, has a visual identity crafted by Arthur Stovell of Mondial Studio. The branding extends beyond the product itself, focusing on a deeper connection with water and outdoor adventure.
The core concept, as the designer states, centers not on the product, but on "the bigger idea of a love of water and helping people to have water based micro-adventures." This philosophy is evident in the chosen design elements.
A key element of Shoreride's visual identity is a bespoke "O" symbol. This symbol, rather than directly representing the product, draws its inspiration from "the calmness of being on the ocean." The "O" is versatile, functioning both as a standalone icon and within typographic compositions.
The color palette selected for Shoreride is both "bold and vibrant," conveying a sense of energy while remaining appropriate for the water sports industry. This choice of color helps to position the brand within its target market while also evoking the feeling of being outdoors and active. The design uses color to create a feeling that is energetic, and appropriate.
The branding extends across various applications. The design is visible on business cards, websites, and promotional materials. This consistency helps to establish a strong and recognizable brand presence. The visual identity is also applied to merchandise.
The designers aimed to create a brand that is both practical and aspirational. It speaks to individuals who enjoy water sports and seek simple solutions to enhance their outdoor experiences. The branding suggests a lifestyle centered around adventure, ease, and a connection with nature. The design is simple, yet effective.
The design effectively communicates the brand's core values: a love for the water, a passion for making things, and a commitment to sustainability. Shoreride emphasizes product longevity and material transparency, using recycled materials and working with manufacturers that adhere to high standards.
The branding successfully captures the essence of the product and its target audience. It is a visual identity that speaks to a lifestyle, rather than just a product. The design is both simple and effective, and it is likely to resonate with people who love the water and outdoor adventure.
For more information make sure to check out https://mondial-studio.com/work/shoreride
