Sneaker Design of the ADIDAS x UNDEFEATED GSG9

I am a huge Sneaker lad, I don't own a crazy load of pairs but I do appreciate its design work. Whenever I stumbled across a nice-looking shoe, I would always wonder about its process. What's the creative process of making a sneaker? Aurelien Longo does an incredible job and explaining but also he is such a talented maker of these designs. We are sharing his work on the ADIDAS x UNDEFEATED GSG9. It looks gorgeous and somehow practical. With a militaristic approach, we would expect this high-performance functionality from the adidas stable merges with the gritty intensity of Undefeated’s signature under-the-radar.

This new adidas x Undefeated Collection sees a continued refinement of the qualities that have been present throughout the two brands’ long and storied relationship. Here, high-performance functionality from the adidas stable merges with the gritty intensity of Undefeated’s signature under-the-radar, militaristic stylings.
  • Creative direction : Aurelien Longo
  • Development : Manuel Suarez Prat
  • Product manager : Maximillian Bente

Fashion & Industrial Design

About Aurélien Longo

Aurélien is a design director based in Bordeaux, France; his work are generally focused around industrial design and sneakers! Make sure to give him some love on Behance.

Written by

François Hoang

Running by the name of François Hoang, I am the Editor and one of the writers on the blog. If you wanna request a feature, tweet me at @AoiroStudio.

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