In the bustling heart of Brussels, a unique company is setting new standards in the design realm. Space Refinery, not just a name, but an ethos, brings to the forefront the essence of design with purpose. With their mission centred around creating work environments that foster connection, concentration, and collaboration, they're redesigning how we perceive workspaces.
This recent project by Sarah Done, a reimagining of the Space Refinery brand, showcases an encompassing branding transformation. This metamorphosis includes not just a visual overhaul but delves deep into the brand's tone of voice and personality.
One of the standout features is the custom typography. A nod to nostalgia, it evokes memories of the old NASA logo, capturing a timeless charm, seamlessly blending the past's gravitas with the future's aspiration. This isn't merely about aesthetics; it's an embodiment of Space Refinery's commitment to connection — connecting eras, designs, and people.
The color palette remains elegant and simplistic. Primarily black and white, it exudes professionalism and clarity. But the masterstroke lies in the infusion of a yellow accent. This choice not only breathes life and vibrancy into the design but also symbolizes the brand's innovative and positive spirit.
Speaking of spirit, Space Refinery's brand values resonate throughout their visual identity. These values — Agile, Pragmatic, Driven, Positive, and Sustainable — aren't just words but the company's guiding principles. The visual design mirrors these ideals, ensuring a branding identity that's both authentic and aspirational.
Similarly, the brand personality reflects Space Refinery's ethos in every curve and shade. The visual representation showcases them as Innovative, Collaborative, Creative, Reliable, and Sustainable. The consistency between brand values and brand personality underscores a harmonious and well-thought-out design strategy.
Sarah Done's design work for Space Refinery serves as a testament to the power of thoughtful branding. By understanding and encapsulating the brand's mission and values, she's crafted a visual identity that not only
Branding and visual identity artifacts
For more information make sure to check out Website spacerefinery.com
Designed by Sarah Done. Make sure to follow Sarah on Behance.
