Advertising is all about communication but to achieve that much work is required from a copious array of fields, from basic communication to design, illustration to 3D, and many others.
Until recently, I am finding more and more interested in commercial campaigns that use creativity at its purest. I think it brings another look to our 'quotidien' and always bring a spark of inspiration needed. We are featuring at this collaborative project which is a commercial campaign for website building and hosting company Squarespace. In this campaign, it's all about ‘make it real’, it's a creative journey on the customer's perspective from basically the vision to realization. They are featuring Brittany Asch, founder and creative director of the renowned floral studio, Brrch. Make sure to check out the final result which is stunning, 30 seconds of blossom! Props to everyone who worked on this project, see the full project on Behance.
- Client: Squarespace
- Direction, design & production: ManVsMachine
- DOP: Kai Saul
- Production design: Olivia McManus
- 1st AD: Francesca Bravos
- Styling: Rebecca Blazak
- Grade: Audrey Woodiwiss (Carbon)
- Audio: Q department
It was a blast to work with Squarespace again, directing and producing the latest films in their ongoing ‘make it real’ campaign. Each commercial takes the viewer on a surreal journey into the creative processes of a real Squarespace customer.