05.26.20
Until recently, I am finding more and more interested in commercial campaigns that use creativity at its purest. I think it brings another look to our 'quotidien' and always bring a spark of inspiration needed. We are featuring at this collaborative project which is a commercial campaign for website building and hosting company Squarespace. In this campaign, it's all about ‘make it real’, it's a creative journey on the customer's perspective from basically the vision to realization. They are featuring Brittany Asch, founder and creative director of the renowned floral studio, Brrch. Make sure to check out the final result which is stunning, 30 seconds of blossom! Props to everyone who worked on this project, see the full project on Behance.
It was a blast to work with Squarespace again, directing and producing the latest films in their ongoing ‘make it real’ campaign. Each commercial takes the viewer on a surreal journey into the creative processes of a real Squarespace customer.
Today we bring to you another great post about photo manipulation, it's a beautiful advertising piece created by Mladen Penev and Clemens Franke. The composition is mixes a woman's arm with flower petals and the other version with smoke.
Cream Electric Art is a production studio based in Sydney, Australia; they have published a clever advertising project for McDonalds.
We have posted about Mecanique Generale in the past and after scoping their latest work I realized that it was due time for another blog post to celebrate their talent.
Kota Yamaji is a digital artist based in Tokyo, Japan, he just shared his art contribution for the 2020 Adobe MAX Conference.
