Nowadays, I like to think that any brands/companies with an existence with more than two decades, with how advanced is today's technology and social media. They must be trying to re-invent how the users will or can interact with the future of the brand. Especially people that lands directly in the category: 'Millennials', it has been a growing demographic and changing their ways on how they pursue their buying needs.
holy ™ is an agency of all sorts of services, from branding all the way to the user interface design. Based in Athens, Greece, they shared on their Behance, a major rebranding & UI/UX for Useberry. They have revamped their entire look from visual identity, UI/UX, iconography, illustrations, animations and even copywriting. Useberry is an intuitive user-testing tool, which provides codeless prototype analytics.
We are taking a look at the rebranding of Warsaw-based based company called 10Clouds. It’s a fun approach branding project because I would say that I love their art direction towards an inspired-80s universe with a dark colour palette and vibrant highlighting colours like purple, turquoise and pure white. They got me with the pink photography!
We are taking a look at a case study of a rebrand for Vodafone Soundbox and we have to be clear that the goal target audience are for people from the range of 16-24 years old. Why am I saying that is because it’s always a great factor to know for what is your target when designing with a thinking in mind.
A design process is not a simple to accomplish, especially when it's a popular brand like Adobe. Through the layers of bureaucracy, there will be also research, information architecture and programming for the goal to represents a design organization committed to creating innovative digital experiences.
I'm a huge user of to-do list and productivity apps, and after have tried some of them, today my daily app for tasks is Todoist. Because of that I'm proud to feature the amazing work they did in redesign its logo and interface. The comprehensive web and Mac app redesign is not limited to simply the look and feel of the software. Todoist’s web and Mac app update will also be accompanied by important back-end improvements that will bring the apps up-to-speed with Todoist’s other recently updated platforms.
Rebranding for fun might be a prohibited thing for some, but what the hell? If people can't practice, develop their skills, then what's the point of even trying? Justin Marimon, a designer from Chicago, made everyone a favor and made his own rebranding for National Geographic. We need more projects like this. People need to keep making experiments, rebranding well-known companies for the sake of creativity.