A deep dive into Gendo's branding and visual design, exploring its AI-driven tools for architectural visualization. Discover the perfect meld of elegance, humanity, and technological prowess.
Gendo stands as a testament to how branding and visual design can seamlessly weave together aesthetics and functionality. As the pioneering AI tooling specifically crafted for professional architectural visualization, Gendo bridges the gap between innovative technology and artistic expression. The underlying message is clear: let the designers focus on their artistic vision, and leave the render time to the AI.
At the heart of Gendo's visual identity is a stark, minimalist color palette. Dominated by classic black and white hues, the design is punctuated with subtle touches of orange, offering a fresh and contemporary appeal. This careful selection of colors serves a dual purpose. On one hand, it encapsulates the simplicity and precision inherent in architectural designs. On the other, the orange accent provides a burst of creativity and warmth, resonating with the brand's dedication to artistry.
The typography in Gendo's design plays a pivotal role. The choice of a refined sans serif font exudes a sense of calm elegance. This choice aligns perfectly with the architectural realm, where serenity and sophistication are paramount. Moreover, it provides a stark contrast to the cold, mechanistic connotations typically associated with AI. By infusing humanity through typography, Gendo reiterates its commitment to bridging technology with human-centric design.
Visually, Gendo’s branding is complemented by arresting imagery. The visual compositions, whether digital or printed, are not mere afterthoughts but are integral to the brand's narrative. The images, in harmony with the color scheme and typography, encapsulate the brand's ethos: a union of architectural beauty and AI-driven efficiency.
In essence, Gendo's brand identity and UI design stand as a beacon for how technology and art can coexist. By prioritizing both function and form, Embassy Team has crafted a visual narrative that champions the importance of design in the realm of AI-driven tools. In a world where branding can make or break a product's success, Gendo's visual strategy positions it as a leader in its domain.
Branding, UI/UX and visual identity artifacts
For more information check out gendo.ai
- PM: Alyona Belyakova & Nikita Void
- Branding, Web Design & UI: Polina Rykova
- Logo Design: Daria Kirsanova
- Video: Ildar Enikeev, Dmitry Fadeev
- Logo video: George Proud, CEO at Gendo
- Webflow PM: Anastasia Starodubtseva
- Webflow Development: Anya Arveladze
- Production: Sasha Korshenyuk & Masha Roshka
For more details and other projects check out Embassy team on