Visual Identity for Old Adelaide Pub Earl of Leicester

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Matt Vergotis share a cool visual identity project on his Behance profile. It's for a a pub in Adelaide, Australia called Earl of Leicester. I love the look of the crest he created, it keeps alive the idea of being a very old pub, with tradition of offering an abundance of beers and good food. 

I’m currently in the process of rebranding a very old pub in Adelaide that has an abundance of craft beer and good food. It’s getting a little visual love in the way of a refurb and to compliment this reufb I was asked to give it a new fresh corporate identity. To do this I went back in time to research Sir Robert Dudley, the 1st Earl of Leicester and found a really cool fireplace (final image) of his that had an old heraldic emblem masoned out of marble. So that gave me the idea to recreate a modern and contemporary adaptation of this circular crest and provide a flexible logo suite that could roll out across the new improved pubs, stationery, menus and signage. I'll update this presentation with photographic imagery as it comes through.

Visual Identity

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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