VITIGLOW: A Skincare Visual Identity That Celebrates Difference

02/04 — 2025

by abduzeedo

VITIGLOW’s branding, visual identity and packaging design embrace the beauty of diverse skin tones with a sophisticated, inclusive aesthetic.

VITIGLOW redefines beauty by crafting skincare for individuals with vitiligo, freckles, and unique skin conditions. More than just a brand, it’s a visual and emotional statement—a celebration of difference. Developed by a team of designers led by Femi Idris and Olude Thywill, the brand’s identity balances medical expertise with warmth, ensuring it speaks to both function and emotion.

Branding That Reflects Purpose

At its core, VITIGLOW combines “vitiligo” and “glow,” reinforcing the idea that skin differences are something to be embraced. The name itself sets the tone for the entire visual system, which moves away from conventional beauty standards and leans into authenticity.

The logotype follows this philosophy with modern, clean letterforms that prioritize clarity and elegance. Designed for easy recognition and accessibility, the wordmark exudes professionalism while maintaining a welcoming feel—essential for a brand straddling the worlds of skincare and personal care.

A Thoughtful Color Palette

Color plays a pivotal role in storytelling. The VITIGLOW palette conveys warmth, sophistication, and clinical trust:

Terracotta Orange (#BA4825) – Represents natural warmth and inclusivity, echoing the brand’s celebration of diverse skin tones.
Soft Champagne (#D8D083) – A luminous shade that reflects the glow in VITIGLOW, suggesting radiance and gentle care.
Pure White – Symbolizes clarity, hygiene, and the scientific rigor behind the formulations.
Deep Black – Grounds the identity with sophistication, reinforcing trust in the brand’s commitment to skin health.

This combination ensures a striking yet harmonious visual identity that stands out on shelves and digital platforms alike.

VITIGLOW’s design philosophy bridges clinical efficacy with personal storytelling. Every visual element— from typography to packaging—reinforces the message that unique skin patterns are not flaws but beautiful expressions of individuality.

The branding extends into packaging design with a sleek, minimal approach. The combination of bold typography, ample white space, and the warm, earthy palette creates a premium yet accessible feel. This ensures the products look at home in both dermatology clinics and personal vanities.

VITIGLOW’s identity successfully challenges conventional beauty marketing. By emphasizing diversity and self-acceptance, it resonates with an audience that has long been overlooked. More than just effective skincare, the brand stands as a powerful design statement—proof that branding can be both aesthetically compelling and deeply meaningful.

For a closer look at VITIGLOW’s design, visit the official Behance project.