You probably have noticed that we are fans of minimalist brand identity and design work. We believe in the saying "if I had more time I would have written a shorter letter" applies really well to design.
I have been digging into some 'branding' projects during the summer. It's such a change in the pace rather than focusing on crafting core experiences. It definitely brings your creativity through fulfilling the client's needs. While surfing for inspiration, I stumbled upon this cool branding project by Tugg Studio. What really strikes me from the branding is the color palette, they are so different from the day-to-day coffee-related products that would usually go through the tones of brown color. So warm and lovely, check it out.
- For more on Tugg Studio via Behance