Coinread is an innovative platform that provides users with detailed insights and information about the world of cryptocurrency. Whether you are a beginner or an experienced trader, Coinread is designed to provide accessible and convenient data alongside with great UI UX design that helps you get acquainted with digital tokens. The platform is the brainchild of Ramotion, a digital product agency based in San Francisco, CA, USA, known for creating stunning digital experiences that deliver business value.
The brand identity and UI UX design for Coinread is a testament to Ramotion's prowess in the digital design space. The design team leveraged their expertise in visual design, UI UX design, and user experience to create an intuitive platform that delivers value to its users. One of the key design elements of the Coinread platform is its branding. The design team created a bold, modern, and distinct visual identity for the platform that communicates its mission and values. The brand identity features a distinctive icon that represents the digital token world, while the color scheme is designed to evoke trust, reliability, and stability. The design team also created a clean and intuitive interface that enables users to navigate the platform easily. The interface features a minimalist design with clear and concise typography, making it easy to read and understand the information presented. The platform also features intuitive navigation and user flows that allow users to access the information they need quickly and easily.
As our team understood the product and identified its primary attributes, we began drafting different sketches of the future brand identity. It is an intermediate step in our visual identity design process, where we try to find the right conceptual metaphors while drawing the correct shape of the future brand. On the left side of the notebook, you can see some of the earliest iterations that resemble the coin shape, the guiding star, and others that resemble the idea of cryptocurrencies. On the right side are the options that were selected by the client and had a deep research brand logo process.
Brand Identity & UI UX Design
Ramotion is a digital product agency based in San Francisco, CA, USA. You can follow more of their works via the shared links below.
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