Future School.AI is an online learning platform for Indian teens that uses a distinctive visual identity and engaging communication strategy to inspire and empower young minds. The branding and name, "Future School.AI," encapsulates the essence of the program, highlighting the importance of future readiness and the integration of artificial intelligence.
The visual identity of Future School.AI created by Alessia Oertel is marked by a symbol where the word AI is represented as "≥," signifying greater than or equal to in mathematics. This symbol not only reflects the school's scientific nature but also symbolizes its ambition to excel and push boundaries. The forward-facing angle of the symbol represents progressive change, aligning with Future School.AI's mission.
To complement its visual identity, Future School.AI employs a carefully selected color palette. The prominent use of yellow evokes positivity and optimism, while a mix of saturated primary colors adds vibrancy and enthusiasm to the brand. The incorporation of dark, saturated shades conveys a sense of prestige, establishment, and the pursuit of excellence.
Imagery plays a significant role in the Future School.AI experience, with custom motion ASCII videos taking center stage. Through using playful 3D objects transformed into ASCII representations, the courses come to life.
By combining geometric sans serif and humanistic oblique serif fonts, Future School.AI's typography reflects the brand's commitment to modernity, future readiness, and refinement. This harmonious blend of fonts adds an elegant touch to the overall visual identity.
The communication strategy of Future School.AI is resolute and empowering, focusing on the mantra "Learn. Lead. Level up." This message encourages students to embark on a journey of continuous learning, leadership development, and skill enhancement. By delivering thought-provoking messages and captivating narratives, Future School.AI aims to make a profound impact on the personal and intellectual growth of its students.
Overall, the branding and visual identity of Future School.AI are designed to inspire and empower young minds to embrace their potential and shape a better future. Through its distinctive visual identity, engaging communication strategy, and transformative experiences, Future School.AI propels students towards a future brimming with possibilities.
Branding and visual identity artifacts
For more information make sure to check out Alessia Oertel’s website and Behance profile.
