Pentagram always does a fantastic job redesigning popular brands. The focus is always on simplicity or simplifying these identities from the visual point of view in a way that only Pentagram can do it.
We would like to feature this fashionable branding for Lilo™ designed by Federico Sanchez, a designer based in Buenos Aires, Argentina. The brand behind its design is for men's shoes 100% recycled leather. I love the simplicity of its design and the choice of colors with a little accent with the Yellow. What caught my eye for this project is the logo, the bigger 'O' somehow balances it all well together. The overall design kept its sustainable vision of the brand rightfully to its philosophy.
Lilo is a brand of men's shoes made with 100% recycled leather. The sober, the elegant and the fine are attributes that highlight the product.