When you think of branding that's vibrant yet minimalistic, the new visual identity of Buff Motion immediately springs to mind. This renowned design and motion studio recently unveiled its brand refresh for 2023, and it’s nothing short of a design marvel.
At the heart of the rebrand lies the concept of movement, eloquently captured even in its static form. Buff's design DNA now integrates 'squiggles', a brilliant depiction of motion paths, or simply put, the trajectory an object undertakes when animated. This focus on movement is no accident; after all, Buff's passion is centered on all things motion. The updated logo, radiating the essence of movement, solidifies this sentiment.
The color palette too has witnessed a transformation. Gone are the overwhelming hues, making way for a neat, minimalistic selection of warm neutrals peppered with playful shades of green, orange, and yellow. Being predominantly digital, the brand's colors have been thoughtfully chosen to optimize for low energy consumption, especially on OLED displays. From screen-friendly colors, ample contrast, to a dominant dark grey background for their website, Buff's rebrand screams eco-friendly sophistication.
An interesting nod to versatility is the introduction of new font families, designed to appeal to both corporate and creative sectors. This strategic move mirrors Buff's inherent desire to bridge the world of business with design.
As Buff Motion sails into its 10th year, there's a palpable emphasis on authenticity. Chloe Flexman, Co-Founder and Studio Director, encapsulated the brand's evolution succinctly, "Our journey wasn’t just about crafting a new identity; it was about unveiling our true self. From refining our 'what' and 'how' to introspecting our 'why', this brand refresh symbolizes our relentless pursuit of growth and our commitment to making a lasting impact."
In essence, Buff 2023’s brand refresh isn’t just about aesthetics; it’s a profound reflection of a decade-long journey, capturing the spirit of motion, minimalism, and the pursuit of genuine identity. For those in search of branding inspiration, look no further.
Branding and visual identity