Discover Taos Studio’s innovative branding for Carvi, featuring a modern visual identity and urban-inspired aesthetics.
Carvi, a men’s clothing brand specializing in basic shirts, recently unveiled a striking rebrand crafted by the talented team at Taos Studio. This project included the development of a fresh naming concept and a cohesive visual identity. The result is a brand image that aligns perfectly with Carvi’s urban, minimalist ethos while staying grounded in its roots.
The rebranding effort started with the name itself. Derived from the first syllables of the co-founders’ names, Carlos and Vieira, “Carvi” encapsulates the brand’s personal connection and heritage. This thoughtful approach to naming sets the tone for the rest of the identity, ensuring that every element feels interconnected and deliberate.
A critical design decision was the switch from the brand’s original red palette to a sophisticated monochromatic scheme. The new color palette features three dark tones complemented by a lighter grayish shade, which conveys a modern, understated elegance. This shift not only aligns with current urban trends but also ensures versatility across Carvi’s branding assets, from packaging to digital platforms.
Typography played a significant role in the redesign. The Mosvita Sans typeface was selected for the brand name, emphasizing boldness and clarity. Meanwhile, Roboto was chosen for supporting texts and web communication, a choice that enhances readability and consistency across various formats. Together, these fonts create a seamless typographic hierarchy that speaks to Carvi’s refined identity.
What makes this rebranding effort stand out is its holistic approach. By updating every visual element, Taos Studio has given Carvi a unified voice. From social media assets to print collateral, the identity feels cohesive and intentional. The refined visual language resonates with Carvi’s target audience, men seeking stylish basics with a modern edge.
Taos Studio’s work is a testament to the power of thoughtful design in shaping perception. This project demonstrates how a brand can evolve while remaining authentic to its essence. Carvi’s new identity strikes the perfect balance between modernity and tradition, ensuring it remains relevant in the competitive fashion landscape.
For a closer look at this inspiring project, visit Taos Studio.
Branding and visual identity artifacts
For more information make sure to check out thiagotaos.com
