Discover how Rotateº reimagined Jamie Oliver’s digital platform with sleek web design and a content-first approach.

The Jamie Oliver Group, a culinary brand synonymous with approachable and joyful cooking, has embarked on a digital transformation led by London-based technology studio Rotateº. The project reimagines JamieOliver.com as a unified hub, aligning the group’s diverse offerings—including media, products, and restaurants—under a cohesive web design strategy.

A Unified Vision for Web Design

JamieOliver.com’s redesign prioritizes functionality and aesthetics, presenting a content-first experience. By placing recipes, food stories, and seasonal content at the forefront, the new platform seamlessly reflects the brand’s ethos. Every visual element, from the color palette to the typography, reinforces Jamie Oliver’s identity, ensuring a unified and engaging user experience.

Modular Systems for Dynamic Content

A key aspect of the redesign is its modular design system, which empowers content teams to craft rich, flexible stories while maintaining consistency. This scalable system allows for an intuitive balance between bold headlines and precise subheadings, using a custom typeface that feels modern and approachable.

Sanity’s Content Management System (CMS) plays a vital role, acting as a custom page builder for brand-focused storytelling. This integration enables seamless updates, ensuring the website evolves alongside the Jamie Oliver Group’s ambitions.

Elegance in Simplicity

The refreshed platform uses sleek, curved design elements to achieve a balance between minimalism and vibrancy. The clean layouts elevate content, making recipes and features easier to explore. This simplicity enhances usability while celebrating the seasonal and colorful nature of Jamie Oliver’s culinary world.

Consolidation for a Global Audience

The redesign isn’t just about aesthetics. It consolidates multiple digital properties under one cohesive domain, creating a streamlined experience for global audiences. This strategy strengthens brand consistency while laying the groundwork for future innovations.

“We are excited to collaborate with the Jamie Oliver Group on this transformative project. At Rotate°, we are committed to blending modern technologies with creative design to deliver exceptional digital experiences. This partnership with Jamie Oliver is a testament to their enthusiasm for innovation in the digital space.” - Chris Harris, CXO, Rotate°

This redesign marks a significant milestone in the Jamie Oliver Group’s evolution as a global food brand. Rotateº’s thoughtful integration of design and technology ensures the platform meets user needs while showcasing the brand’s personality.

The collaboration is a reminder of how modern web design can bring flavor and functionality together. For more on this project, visit Rotateº or Jamie Oliver.

Web design artifacts