Eco-Conscious and Innovative Web Design of Noho.co

Explore the new Noho.co web design by Eugenio Morev, featuring a sustainable and engaging user experience. Keywords: web design, branding.

Noho, a New Zealand-based direct-to-consumer brand, is celebrated for its sustainable and ergonomic furniture. Their latest website redesign by Eugenio Morev truly reflects Noho’s commitment to modern living and eco-consciousness.

The core metaphor of Noho.co’s design is movement, echoing the natural motion of Noho's chairs. The interactive cursor enhances this concept, guiding users through a clean and stylish digital journey. This design element not only captivates but also aligns with Noho’s values of modernity and simplicity.

The color palette, inspired by New Zealand’s landscapes, features warm earthy tones. These colors evoke comfort and trust, reflecting Noho’s B-Corporation status and dedication to transparency. The palette creates a welcoming digital environment, inviting users into a space that feels like home.

A standout feature of the site is the product cards emerging from droplets of water, symbolizing Noho’s commitment to sustainability. This design element, inspired by the founder’s experience of ocean pollution in Bali, underscores Noho’s use of reclaimed materials like fishing nets and carpets. This metaphor highlights Noho’s eco-friendly approach and offers an engaging and memorable user experience.

The website also offers a dark mode option, enabling users to personalize their browsing experience while contributing to a lower ecological footprint. This feature aligns with Noho’s sustainable values and Google’s findings on consumer preferences for eco-friendly digital experiences.

Typography plays a crucial role in Noho.co’s design. The neo-grotesk font, Switzer, was chosen for its clean and timeless aesthetic. This font enhances readability and aligns with Noho’s values of simplicity, sophistication, and sustainability.

Noho’s redesigned website is a testament to their innovative and sustainable approach to furniture design. The thoughtful and engaging web design not only showcases their products but also reinforces their brand’s commitment to eco-conscious living.