I am a fan of packaging design, especially the design of bottles of wine and vodka. The work done for Absolut has been part of my design education, I remember their books only about the different variations of bottle label design and ads.
The fine folks from Matte Projects have shared with us a couple of really interesting projects that deserved recognition on ABDZ. First of all, let's share their work on a 'VIP' packaging design collaboration for Eric Emanuel x Adidas Originals SS19 Collection Launch. This entire project is creative to its material, design, and just take a look at those floral patterns. It's so beautiful! Each kit was built to house a pair of shoes and selected apparel. Fitted for the earlier springtime, the collection’s floral motif and sand tones were infused into the design of both the men’s and women’s kits.
Structurally, MATTE’s packaging elevated what would otherwise be a simple container to create a keepsake artifact. The unique opening experience incorporated the same thread found in the adidas sneakers. Recipients needed to pull the thread, tearing a paper strip that not only opened the box, but also revealed a handwritten note from Eric himself.
Matte is a creative agency and a production company focusing their work on culture and content creation. Make sure to follow their work and experiments on Instagram.