Pilo, a revolutionary youth hostel nestled in Lyon's historic Croix Rousse district, breathes new life into a former 19th-century college. This innovative hotel concept blurs the boundaries between work and play, seamlessly merging the comfort of a hotel with the vibrant spirit of a youth hostel. Studio 5·5 took charge of the entire branding and visual identity for Pilo, leaving no stone unturned in their quest to create a captivating brand experience.
From the inception of the brand name to the establishment's signage, including the graphic and digital identity, 5·5 meticulously crafted every aspect of Pilo's visual presence. Embracing their creative freedom, 5·5 drew inspiration from the everyday items found in a hotel's laundry room, transforming them into whimsical design elements.
The typography used in Pilo's branding was influenced by the soft folds of duffel bags, lending a playful and inviting touch to the visual identity. In a stroke of artistic ingenuity, a slipper was stitched onto a t-shirt, imbuing the design with a sense of unexpected delight. Messages were artfully inscribed onto sheets, injecting a touch of personalized charm. Additionally, embroidered badges were employed as room indicators, adding a tactile element to the overall experience.
Studio 5·5's approach to Pilo's visual identity was akin to a joyous exploration, where the hotel itself became a vibrant playground for design experimentation. The result is a brand identity that seamlessly combines comfort, youthfulness, and creative energy.
By immersing themselves in every facet of the project, from name creation to signage, Studio 5·5 ensured a cohesive and immersive brand experience for Pilo Hotels. The visual identity is an embodiment of the establishment's ethos, delivering a fresh take on the traditional hospitality industry.
Pilo Hotels' collaboration with Studio 5·5 serves as a testament to the power of thoughtful design in capturing the essence of a brand. With their innovative approach and attention to detail, Studio 5·5 has successfully brought Pilo's unique concept to life through a captivating brand identity that leaves a lasting impression on visitors.
Branding and visual identity artifacts
For more information make sure to check out Studio 5·5’s website.