GTB agency invited Thiago Steka to help them tell a couple of stories about die-hard football (the real one) fans and their Fords as part of Ford's official sponsorship campaign for Copa Libertadores 2020. The result was a beautiful animation, illustration and motion design project.
The creative team was kind enough to give Thiago a lot of creative freedom on how to translate the real interviews to animation and as if that wasn't cool enough, when the first script came in, it was a story about the team he's been a die-hard fan since ever.
This is the first video on the series and it was made by a small team of people I love and respect a lot, with the always fundamental help of my long time pal Ricardo Drehmer. Some cool design boards by the amazing João Lavieri.
Stills & Details
Kick-ass smoke by Lennon / Car reflection by Thiago / 3D phone by Ricardo
- Agency: GTB
- Direction: Thiago Steka
- Design: João Lavieri
- Additional design: Thiago Steka
- Animation/Comp: Thiago Steka, Lennon Valhinhas, Ricardo Drehmer
- Cel animation: Lennon Valhinhas, Gabriel Fraga
- 3D: Ricardo Drehmer
- Audio: Antfood