Huawei Tech4All — A Million Dreams Campaign

Our friends from Ars Thanea has reached out and wanted to share about their 'biggest project to date' and it's with Huawei's Tech4All - A millions dreams campaign. Working in collaboration with WPP Team Huawei and Argentinian director’s duo Mab & Becho, they have created together a heart-warming and meaningful video proving that can develop a better future for all. Let's all take a closer look!

In their words

TECH4ALL is a digital inclusion initiative supported by the Chinese technology company Huawei, which approached us to help them present how technology significantly improves the quality of life in four particular fields: education, health, environment, and development.

The main hero, a metaphor for technology, takes us to an African Savannah, a hospital, a rainforest, and a remote little village and transmutes people’s life: provides kids with new digital skills, improves the standard of the health care, protects the environment, drives balanced development. Simply makes a world a better place.

Mechanisms, charming visuals, puppet-like human characters, and smooth camera movements captured in a 3D globe created by our team gave a real movie-like feeling and brought this thought-provoking story to life.

Stills

Robot

Assets

Credits

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  • Client: Huawei
  • Agency: WPP Team Huawei
  • Script: Peter Strauss
  • Art Direction: Sergej Chursyn
  • Producer:Tanja Frohwerk
  • Directors: Can Can Club - Mab & Becho (Mariano Bergara, Becho Lo Bianco)
  • Design & Animation: Ars Thanea
  • Executive Creative Director: Peter Jaworowski
  • Studio Supervisor: Mikołaj Valencia
  • CG Lead: Bartłomiej Kalinowski
  • Art Director: Maciej Mizer
  • Animation Lead: Bartłomiej Kalinowski
  • Animation and Layout: Katarzyna Strzelczyk, Bartek Kalinowski, Krzysztof Marcinowski, Maciej Wojtkiewicz, Wojtek Jakubowski, Bartłomiej Dąbkowski, Mesrop Hovhannisyan, Rok Predin, Piotr Wołoszyński
  • Rigging: Krzysztof Marcinowski
  • Look Development: Rafał Woźniak, Sebastian Marek, Paweł Filip
  • Lighting & Rendering: Rafał Woźniak, Paweł Filip, Sebastian Marek, Bartłomiej Dąbkowski, Mateusz Bargiel
  • 3D Modelers: Sebastian Marek, Tomasz Dabert, Rafał Woźniak, Paweł Filip, Radosław Brzozowski, Mateusz Bargiel
  • Compositing: Bartosz Lis
  • Color Grading: Maciej Mizer
  • Concept Artists: Michał Urbański, Marcin Warzecha
  • Storyboard Artist: Martin Santos
  • Producer: Agnieszka Koterba, Marta Król
  • Production Coordinator: Katarzyna Pawłowska
  • Creative Development and Director Assistant: Dominique Barbouth
  • Sound Studio Executive Producer: Marc Algranti
  • Sound Studio Producer: John "Scrapper" Sneider
  • Sound Arranger: Aaron Mirman-Heslin