MasterCard - Believe in Experiences
Wernersam Studio and Latina Studio shared their beautiful work brand work for MasterCard.
03.30.21
Our friends from Ars Thanea has reached out and wanted to share about their 'biggest project to date' and it's with Huawei's Tech4All - A millions dreams campaign. Working in collaboration with WPP Team Huawei and Argentinian director’s duo Mab & Becho, they have created together a heart-warming and meaningful video proving that can develop a better future for all. Let's all take a closer look!
In their words
TECH4ALL is a digital inclusion initiative supported by the Chinese technology company Huawei, which approached us to help them present how technology significantly improves the quality of life in four particular fields: education, health, environment, and development.
The main hero, a metaphor for technology, takes us to an African Savannah, a hospital, a rainforest, and a remote little village and transmutes people’s life: provides kids with new digital skills, improves the standard of the health care, protects the environment, drives balanced development. Simply makes a world a better place.
Mechanisms, charming visuals, puppet-like human characters, and smooth camera movements captured in a 3D globe created by our team gave a real movie-like feeling and brought this thought-provoking story to life.