Clever Advertising for the McDonald’s Golden Arches

Cream Electric Art is a production studio based in Sydney, Australia; they have published a clever advertising project for McDonalds. Deeply focusing on their iconic logo for which represents the infamous 'Golden Arches', a representation that went on the big screen for the The Founder movie. I just appreciate how insightful Cream Electric Art studio took little moments from our daily life and simply placed the golden arches. It's subtle but very clever!

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Clever Advertising for the McDonald’s Golden ArchesClever Advertising for the McDonald’s Golden ArchesClever Advertising for the McDonald’s Golden ArchesClever Advertising for the McDonald’s Golden ArchesClever Advertising for the McDonald’s Golden ArchesClever Advertising for the McDonald’s Golden ArchesClever Advertising for the McDonald’s Golden Arches
  • Follow Cream Electric Art on Behance

Credits

  • DDB: CCO: Ben Welsh
  • ECD: Tara Ford
  • Creative Partner: David Joubert
  • Creative Team: Elaine Li & Jared Wicker
  • VMLY&R (Cone image): ACD: Louise McQuat
  • Associate Producer: Lily Atherton
  • Photographer: Danny Eastwood @ The Pool Collective.

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