Branding reimagined on new culture for Beams London

In the bustling city of Manchester, a branding agency is making waves with their remarkable work in redefining brand experiences. Only, a Manchester-based agency, recently took on an exciting project that involved rebranding Beams London, a new venue and event space located in the heart of East London. Beams London holds a unique place in history, as it was once part of the iconic Tate & Lyle sugar factory situated on the banks of the River Thames. This former warehouse has now been transformed into a sprawling 55,000 sq ft event space, offering a captivating setting for a wide range of occasions. The task of rebranding Beams London was entrusted to Only, a highly regarded agency known for their expertise in brand strategy and design. With a deep understanding of the venue's rich history and potential, Only set out to create a brand identity that would capture the essence of Beams London and resonate with its target audience.

To begin the rebranding process, Only delved into the unique features and character of the venue. They sought to encapsulate the venue's transformation from an industrial powerhouse to a vibrant and versatile event space. Through meticulous research and collaboration, Only carefully crafted a brand strategy that would highlight the distinctive aspects of Beams London. The visual identity developed by Only for Beams London reflects the venue's heritage and modernity. They devised a logo that combines elements of industrial design with a contemporary twist, representing the transformation from past to present. The logo captures the essence of Beams London, conveying a sense of space, creativity, and possibility. Through their creative vision and attention to detail, Only has successfully captured the essence of Beams London, weaving together its rich history with a contemporary aesthetic.