Esteemed designer Sophie Gogishvili has once again captivated audiences with her latest creation—a remarkable logo, branding, and interface design for NEW BANK, an innovative financial app set to revolutionize the traditional daily banking approach. With the goal of seamlessly integrating banking services into users' smartphones, NEW BANK aims to transform the way we manage our finances.
Gogishvili's logo design for NEW BANK is a harmonious blend of elegant typography and subtle handwritten scribbles, infusing the sleek and modern san serif Swiss style with a touch of humanity. The logo depicts a minimalist representation of a bank vault, symbolizing security and trust, while the addition of the handwritten elements adds a personal and approachable aspect, making users feel connected and valued.
In addition to the logo, Gogishvili's branding efforts for NEW BANK are equally stunning. She deftly combines the graceful typography with a captivating mix of deep blues and crisp whites, establishing a cohesive and memorable brand identity. The typography exudes confidence and professionalism, while the inclusion of the handwritten scribbles injects a sense of warmth and individuality, resonating with users on a personal level.
Gogishvili's expertise extends seamlessly to the interface design, where she showcases her talent for creating intuitive and user-friendly experiences. The interface of NEW BANK is sleek, minimalist, and efficient, stripping away unnecessary clutter and focusing on delivering a seamless banking experience. The layout prioritizes ease of navigation, ensuring that users can effortlessly access essential features and manage their finances with confidence and ease.
By collaborating with Sophie Gogishvili, NEW BANK has elevated its brand presence and visual identity to new heights. Her exceptional design work not only reflects the app's commitment to accessible, secure, and convenient banking solutions but also brings a human touch to the world of finance.
As the financial landscape continues to evolve, NEW BANK's forward-thinking approach, combined with Sophie Gogishvili's artistic prowess, positions the app as a game-changer in the industry. With its captivating logo, enchanting branding, and user-centric interface, NEW BANK is poised to redefine the way we bank, infusing the world of finance with a perfect blend of elegance and humanity.
Logo design, branding and UX design
For more information make sure to check out Sophie Gogishvili on Behance or follow her on Instagram.