Discover the elegant branding and visual identity for JULI JU, designed by Daria Lym, emphasizing modern style for a New York hair stylist.
Daria Lym, a talented designer, has crafted a refined branding and web design project for JULI JU, a hair stylist based in New York. The project focused on creating a discreet yet modern aesthetic that aligns with the stylist's sophisticated work.
Client Vision and Design Approach
The client envisioned a branding style that was understated but contemporary, suitable for her professional environment. Daria Lym responded to this vision by developing a branding palette centered around beige and black tones. This color choice underscores the elegance and simplicity that the client sought, providing a clean and professional look.
Two distinct versions of the logo were created to offer flexibility and versatility in application. These logos embody the minimalistic yet stylish essence of the brand, ensuring that they complement the overall visual identity without overwhelming it.
The visual identity extends beyond the logo to include various branding artifacts. These elements, all maintaining the beige and black color scheme, contribute to a cohesive and polished look. The choice of typography and layout further reinforces the modern and discreet nature of the brand, aligning with the client's wishes.
Web Design Highlights
The web design for JULI JU mirrors the branding's aesthetic principles. It features a clean, user-friendly interface that prioritizes functionality and style. The website's design ensures an intuitive user experience, allowing clients to navigate services and information effortlessly.
Daria Lym's work on the JULI JU project is a testament to the power of thoughtful design in creating a strong and elegant brand identity. By adhering to the client's vision and leveraging a sophisticated color palette, Daria has successfully developed a branding and web design that stands out in the competitive landscape of New York's hair styling industry.
Explore more of Daria Lym's design projects on Behance.
Branding and visual identity artifacts
