In the realm of branding and visual identity, there are few designers who can match the sheer talent and innovation of Jarosław Dziubek. His recent project for the company "Clic" is a testament to his unparalleled creative prowess.
At the heart of the new identity is a custom logotype that's both edgy and chic. Dziubek crafts the letters of "clic" with sharp, bold corners, but it's the letter "C" that truly captivates the observer. While the overall design has a blocky feel, he brilliantly contrasts this by introducing two smoothly rounded corners at the opening of the "C". It's this delightful interplay of sharp and smooth that makes the logo not only memorable but also visually arresting.
The palette, however, is where the identity comes alive. The choice of yellow and black isn't just contemporary; it's electric. Yellow, often symbolic of energy, creativity, and clarity, paired with the timeless elegance of black, gives Clic an identity that screams fresh and modern. It's audacious yet sophisticated, capturing the essence of a brand ready to lead and not just follow.
But Dziubek doesn't stop at the logo. He extends his magic touch to a series of collaterals that beautifully mirror the brand's new ethos. From business cards to letterheads, each piece is a study in design excellence, reflecting the same energy and precision as the central logotype.
The crowning jewel, however, is the web design. In an era where digital presence defines a brand's reach and reputation, Dziubek ensures Clic's online identity is as impactful as its offline one. The website is a blend of functionality and aesthetics, ensuring users get a taste of Clic's new identity at every click.
In conclusion, Jarosław Dziubek's work for Clic isn't just a branding project; it's a masterclass in design thinking. By seamlessly blending bold typography, a daring color palette, and impeccable collateral design, he's given Clic an identity that's set to turn heads and capture hearts.
Branding and visual identity artifacts
For more information make sure to check out Jarosław Dziubek Behance profile.