For over a decade, Monterra has been creating top-of-the-line wines sourced from picturesque vineyards in South Australia. But in recent times, the brand has taken a conscious step towards sustainability and veganism. And boy, have they hit it out of the park!
To celebrate their new values and differentiate their core range from their premium offerings, Monterra knew they needed a fresh review. And that's when the magic happened. That's where Byerlee comes into the picture and designs a stylish new label and packaging.
Gone are the traditional white labels that once adorned the core range. Instead, Monterra has opted for a modern, adventurous appeal that speaks to the budget-conscious consumer.
Each wine's unique characteristics and flavour profile are now celebrated through varied label tones and organically inspired artwork. Plus, with a spirograph-styled pattern radiating from the label's centre, the label itself becomes an abstract depiction of the wine's tasting structure and length.
And that's not all. Monterra has also made an eco-friendly push, using uncoated paper stock made from 30% post-consumer waste material to make their labels. It's a small step towards a larger cause, but every step counts.
The result? A range of wines that are both distinctive and alluring, standing tall and proud in their category, while simultaneously complementing Monterra's premium offerings. So, the next time you're sipping on a Monterra, you know you're not only getting a delicious glass of wine but also doing your bit for the planet. Cheers to that!"
For more information make sure to check out Byerlee’ website.